Dear colleagues, dear SHIFTERS:

YES...WE ARE BACK!
After successful previous editions SHIFT 2017 and SHIFT 2022, SHIFT MUST GO ON!
We are back and stronger than ever! SHIFT MUST GO ON!! SHIFT2025 at Tenerife, Canary Islands (Spain), 13-17th October 2025 Watch FIRST TRAILER and turn on the music...loud!
With an outstanding list of Plenary, Keynote and Invited Speakers confirmed so far!
With the outstanding participation as Plenary Speaker of Professor Ben L. Feringa (University of Groningen, The Netherlands) NOBEL LAUREATE in 2016 in Chemistry for "the design and synthesis of molecular machines", along with other relevant colleagues in the field as Jennifer Dionne (USA), Luis Carlos (Portugal), Phillipe Goldner (France), Nazario Martín (Spain), Luisa de Cola (Italy), Xiaogang Liu (Singapore), Laura Lechuga (Spain), Rebecca Abergel (USA), Cherie Kagan (USA) and many others!!!

We would be very pleased to count on each of you on board at SHIFT2025. Stay tuned at the conference website www.shifttenerife.com and keep in mind important dates! (Abstract submission will open 1st October 2024, with deadline 30th May 2025; Acceptance of abstracts, 15th June 2025; Registration will open from October 2024, with early bird registration deadline 30th June 2025)

SHIFT 2025: Spectral shaping for biomedical and energy applications" SHINING A LIGHT ON: wavelength conversion processes (up-conversion, down shifting, TTA), photochemistry, photocatalysis, solar fuels, artificial photosynthesis, plasmonics, photoelectrocatalysis, luminescent solar concentrators, dye-sensitized solar cells, perovskites solar cells, light trapping devices, nanophotonics, anti-counterfeiting, bioimaging, fluorescent bioprobes, nanothermometry, nano-optical sensors, phototherapy, nano-bio interaction, light induced reactions, light-activated machines…and many other promising and not yet fully explored routes.

But attendees will not only represent academia. SHIFT2025 will attract a number of representatives from industry and government who share common objectives both in terms of fundamental science and commercial applications. Industrial companies (hi-tech companies,medium or large, spin-off, start-up...) will also benefit from special low tax incentives for R+D that the Canary Islands offer, and also as a strategic logistic platform, a tri-continental hub.

SHIFT MUST GO ON!
SHARING SCIENCE MUST GO ON!
SHARING LIFE MUST GO ON!
OUTREACH SCIENCE MUST GO ON!

Sincerely yours,
Dr. Jorge Méndez-Ramos (Universidad de La Laguna, Tenerife)
SHIFT 2025 Chairman, jmendezr@ull.edu.es

On behalf of the SHIFT 2025 organizing committee:
Eva Hemmer (Univ. of Ottawa, Canada); José Marqués-Hueso (Univ. Valencia, Spain); Amador Menéndez (Idonial, Asturias, Spain) and Fiorenzo Vetrone (Université du Québec Canada)